Broadband access to the internet is rapidly spreading into every home and workplace in the country. Everyday more of your customers are using the internet to find information about which businesses offer the best services and products.
New search tools, especially Google Local and web directories (e.g. Thomson Local, Touch Local) make it easier to find the best local business, so for example, searching for businesses in Cheshire:
Many of your new customers will narrow down their choice of which business they deal with based on what they see on your web site. Make sure that their experience of your web site is a positive one.
Enable your existing customers to approach your business over the internet. Allow them to look into your 'shop-window' and get details of your services and products, any special offers, download sales brochures, find your contact information and send you emails.